22 Of The Best Online Jewelry Stores For Stunning Pieces, At Every Price (2024)

Average price point: $35 to $4400 | Return policy: Free 30-day returns | Repairs: Two-year warranty for defects with materials or workmanship

Toronto-based Mejuri offers fine personal jewelry at reasonable prices with minimalist sophistication. Beginning with their in-house design team, Mejuri concepts new shapes and styles and then partners with independent designers to bring them to life in a range of materials: precious metals (which includes 80% recycled gold), enamel and ceramic. The brand’s Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.

What the expert says: “Mejuri’s pieces are classic without being uptight, and they follow trends but do so tastefully," says Calhoun. "This gorgeous pair is incredibly versatile—they’re chic for everyday wear with everything from a button up to a work dress, and they look pretty stacked with other studs if you have multiple piercings.”

Average price point: $240 to $14,990 | Return policy: Free 30-day returns | Repairs: Free repairs or replacements for manufacturer defects

When it comes to engagement ring selection, Blue Nile is brimming with choices: The inventory includes about 650,000 diamonds at any time, which is roughly five times more than other digital competitors. To make the shopping experience less overwhelming, though, you can easily filter and shop by diamond cut, size and setting, and prices tend to run 25 to 50 percent lower than what you find at traditional retailers. Another perk: Blue Nile also offers a price-match guarantee if you find a similar quality and size stone for less.

What the expert says: "Blue Nile allows you to have a nearly bespoke experience,so even though you're shopping online it feels special. You can choose a natural or lab grown diamond and select from traditional, modern, simple or ornate designs. This pave style is timeless, and a round cut stone is the most popular cut—plus, it's also the most brilliant."

Average price point:$30 to $750 |Return policy:Free within 365 days of the purchase date |Repairs:Evaluated on a case-by-case basis

Quince is a relatively new entrant into the jewelry space and has quickly become popular for its affordable prices and high-quality pieces. The San Francisco-based brand’s jewelry is made with sustainably sourced materials, such as 14k gold and sterling silver, and it is designed to be timeless and versatile. They also offer free shipping and returns as an added bonus.

What the expert says: "Quince's styles trend more delicate and low key than in-your-face—think 14k gold studs and huggies, eternity bands and paperclip chain necklaces—giving them a chic, not-trying-too-hard vibe. Layer this necklace alongside a larger stack with chains in different thicknesses and textures, or wear it solo, paired with crisp white button down or tee."

Average price point: $800 to $100,000 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

This San Francisco-based design studio prides itself on transparency and sustainability. The range of engagement, wedding and everyday fine jewelry contains diamonds selected for their ethical and environmentally-responsible origin, so you can feel good about your purchase. In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from specific mine operations in countries committed to fair labor and trade standards.

What the expert says: "You can feel good about wearing Brilliant Earth's designs, not only because they're ethically sourced, but because they're fresh, modern and unique. In addition to engagement and wedding styles, I especially love their bold co*cktail rings, classic tennis bracelets with a twist and their extensive huggie collection. This bracelet style is something equally fitting for special occasions or everyday."

Average price point: $285 to $34,540 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects

Von Diamonds offers a wide range of classic and contemporary engagement rings, wedding bands and fine jewelry including earrings, pendant necklaces, tennis bracelets and more. You can customize most of the brand’s pieces by choosing a diamond shape, carat, quality and origin (lab-grown or natural), and a metal such as 14k gold or platinum.

Average price point: $691 to $41,170 | Return policy: 30-day returns subject to $200 recycling fee for engagement rings; 14-day returns for loose diamonds | Repairs: $50 refundable deposit and free repairs for manufacturer defects; other defects repaired at cost minus $50 deposit

Sustainably grown in America, Vrai’s diamonds are produced from greenhouse gas crystallized in their Pacific Northwest foundry, which runs with 100 percent hydropower. The result is lab-grown diamonds with zero carbon footprint. The designs are stunning, too: The Knife-Edge Round Brilliant Engagement Ring strikes a balance between traditional and modern with either a simple plain or pavé band made from recycled gold.

What the expert says: "Vrai's lab grown diamonds are sparkly, impressive and priced well. Their lab grown diamond engagement rings are jaw-droppingly gorgeous—they feature old guard craftsmanship, quality and precision with a modern sensibility. Don't forget their other jewelry pieces, too. The Inner Light Medallion and the Dome Band are both on my wish list."

Average price point: $60 to $27,500 | Return policy: 30-day returns minus $15 return fee | Repairs: Lifetime repairs

Taking inspiration from the vintage jewelry—especially lockets—over which she pored in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann’s online Locket Bar, you can customize lockets with a photo, and all pieces (including rings, bracelets and more) are made with 18k gold, sterling silver and ethically sourced diamonds, creating necklaces and other jewelry that tell their own beautifully detailed story.

What the expert says: "Jewelry that has meaning is priceless, and Monica Rich Kosann is skilled at marrying style and sentimentality. This slim profile 18k yellow gold locket can be personalized with images directly from your smartphone, printed at home. Wear it with other pendants, or on its own. Fun fact: Kosann was a fine art photographer before starting her jewelry line."

Average price point:$40 to $18,000 |Return policy:Free 30-day returns |Repairs:Lifetime repair services to Vermeil, 14k and 18k fine jewelry

Aurate New York is a fine jewelry brand known for its ethical practices. It uses recycled gold and sustainably sourced gemstones in its jewelry, and works with fair trade suppliers. Aurate also offers a transparent pricing model, so you know exactly the true cost of your selections. The jewelry itself is high-quality and stylish, with a wide range of gold pieces (as well as those made from other metals) from classic to modern, so there is something for everyone.

What the expert says: "Aurate's designs feature simple, clean lines that make them ideal for everyday. This style represents individuality and harmony—and it's sophisticated without pretense. Think of this as the kind of piece you can throw on in the morning and it will go with anything, or you can opt to not ever take it off at all."

Average price point: $12 to $995 | Return policy: 100-day returns, with $12.50 return fee | Repairs: Free 100-day repairs

Stone & Strand’s mantra is “expensive taste without the markup.” Produced in the same places as traditional Fifth Avenue jewelers, the brand’s modern, chic collection features 10k and 14k gold with ethically sourced stones and conflict-free diamonds– suited for those in search of single earrings, classic pairings and modern stacking options. Stone And Strand also offers an easy-to-follow illustrated ear styling guide so you can shop according to your desired earring placement.

What the expert says: "If you are a layerer or you like wearing multiples, Stone and Strand is for you. Their dainty designs are made to be worn together—stack slim rings, mini stud earrings and bracelets and necklaces with delicate chains and ornamentation. They even have amazing chains and initial jewelry if you're interested in adding something personalized to your collection."

Average price point: $10 to $130 | Return policy: Free 30-day returns, exceptions may apply to personalized items | Repairs: Free repair service

Gorjana channels its cool, laid-back California roots throughout every piece in its vast and easily layerable jewelry assortment. Many Gorjana styles—from statement necklaces to stacking rings to bold earrings to delicate bracelets—are available in fine 14k or 18k gold. For an affordable option, the brand also finishes pieces in gold-plated brass (with an anti-tarnish barrier, so everything stays pristine).

What the expert says: "Gorjana jewelry is incredibly wearable and their pieces make unique and thoughtful gifts for friends, teenagers and family members. High impact necklace layering sets and stackable ring sets are great value. For everyday, the diamond butterfly studs are some of my favorites."

Average price point:$129 to $873,000 |Return policy:Free 30-day returns |Repairs:Lifetime repairs

Whether you’re looking for a sentimental or statement ring, Angara is a good starting point. Angara’s diamonds are conflict-free and ethically sourced, and the brand offers a variety of gemstones for its rings. A standout feature is the ability to customize your designs: You can choose the type of metal, gemstone, setting and engraving to create a unique-to-you ring that no one else has.

What the expert says: "Not only can you get natural and lab grown diamonds at Angara, but they have an extensive selection of natural gemstone and pearl jewelry pieces. Choose from different colored man made and natural stones in extensive settings. And if you need help with late-night jewelry shopping, they offer 24-hour customer support."

Average price point: $12 to $178 | Return policy: 30-day returns, except for personalized and final sale jewelry | Repairs: Evaluated on a case-by-case basis

Founded in 2011 as a “destination for accessories with a wink,” BaubleBar’s jewelry assortment is vast and stylish. Many items—necklaces, earrings, bracelets—can be personalized, which makes for great gifts and everyday jewelry. To keep the costs low, you won’t find a lot of solid gold here but the options are still stunning: The Custom Cord Bracelet, for example, features water-resistant, gold-plated letters set on a comfortable pull-tie cord.

What the expert says: "BaubleBar'sdesigns are fun, colorful, trendy without being pricey, and people will ask you about them often. I like their fashion earrings, anklets and custom friendship bracelets for an inexpensive way to upgrade your jewelry options."

Average price point: $50 to $2,500 | Return policy: Free 30-day returns | Repairs: Repairs available on fine jewelryonly

Kendra Scott believes that even the most special jewelry can be worn every day. Designed in her Austin, Texas studio, the brand caters to those looking for personalized stacking rings, delicate diamond bands and sophisticated pieces with a modern twist. You can filter by ring size, band style and metal, and Scott offers a 25% discount during your birthday month on fine jewelry.

Average price point: $120 to $1,450 | Return policy: Free 10-day returns; solid gold and engraved jewelry are final sale | Repairs: Not offered

New-York-based Agmes creates their lightweight sculptural designs in-house, in small batches, using metals which are nearly all recycled and worthy of heirloom pedigree. The brand maintains a minimal carbon footprint by even sourcing their packaging in New York. With an assortment of traditional jewelry offerings, such as bracelets, necklaces, earrings, and rings, as well as brooches and organically-shaped metal and glass objects, Agmes is a standout for affordable, sustainable and fairly-made pieces.

Average price point: $75 to $190,000 | Return policy: Free 28-day returns on unworn fine jewelry in original packaging | Repairs: Two year warranty

Curators of designer fashion as well as fine jewelry, London-based Net-A-Porter is a certified member of the Responsible Jewellery Council, which ensures the utmost authenticity for the pieces you see online. The retailer has a dedicated in-house team of fine-jewelry buyers who can assist with personal shopping as well, and the assortment is a veritable who’s-who of beloved brands: Cartier, Hermes, David Morris, as well as our pick, Garrard. These dazzling 18k white gold and diamond fan-shaped studs in particular have a modern vintage feel.

Average price point: $100 to $18,000 | Return policy: 21 days for unworn items in original packaging for a full refund ($8 for shipping), 45 days for exchange or store credit | Repairs: Evaluated on a case-by-case basis

Founded in 2020, Los Angeles-based Dorsey is known for chic, timeless pieces. Lab-grown gemstones feature prominently in their designs, which include statement co*cktail rings, white sapphire tennis bracelets, sparkly riviere necklaces and pave hoops. Beloved by celebrities—Taylor Swift and Bella Hadid are fans—Dorsey’s showstopping styles span a wide price range, with many pieces between $200 and $1000. This collar style necklace is made from 18k gold-coated brass with lab-grown white sapphires, and it’s as versatile as it is special—it can be worn over a refined sweater, peeking out from underneath a crisp white button down or over bare collarbones for special occasions.

Average price point: $50 to $400 | Return policy: 15 days for a full refund | Repairs: Complimentary repairs

Jewelry buying can be complicated, but it’s possible to find affordable, personalized items that feel special. Female-founded Sequin creates beautiful designs that are both unique and wearable for everyday. Think zodiac medallions and charms, initial necklaces detailed with miniature pearls and semi-precious stones, evil eye motifs and chunky link bracelets. This initial necklace is a great way to give a thoughtful gift, without having to wait for—and pay more for—something custom. It’s made from 22k gold-plated brass with colorful inlaid crystals, and the chain has a three-inch extender.

Average price point: $50 to $5500 | Return policy: Full refund or credit within 10 days, $6 shipping fee | Repairs: Repairs and resizing costs determined on a case-by-case basis

Catbird’s gold jewelry is marked by simplicity—it’s exceeding cool without looking like you tried too hard, and it’s great for layering. The Brooklyn-based jeweler uses ethically-sourced materials and conflict-free stones to create everything from gold medallion necklaces to engagement rings in unique settings. This 2.5mm band can be personalized, and it’s available in yellow gold, sterling silver and recycled solid 14k rose gold. For another great gift, we also love Catbird’s personalized charm necklaces.

Average price point: $700 to $60,000 | Return policy: 30 day returns; 30 day exchanges for made-to-order items | Repairs: Start at $180, price quoted after assessment

If you’re looking for an exquisite piece to mark a special occasion, jeweler Jean Dousset—who is Louis Cartier’s great-great-grandson—allows you to create a nearly custom jewelry piece directly through their website. They specialize in lab-grown diamond engagement rings, wedding bands and eternity bands in a variety of silhouettes, from classic to contemporary. For this round brilliant eternity band, choose from an 18k white gold, 18k yellow gold, 18k rose gold or platinum setting, four different carat weights and select complimentary engraving. To note: If you’re buying a gift for your significant other and not sure of your partner’s ring size, Jean Dousset will send you a ring sizer at no cost, or they offer a downloadable option as well.

Average price point: $75 to $1400 | Return policy: 30 day returns, handling fees apply | Repairs: 1-year standard warranty, lifetime warranty on 14k gold and fine jewelry

Miami-based Miansai is a master of creating understated, modern men’s styles in assorted precious metals, leather and rope. Look for things like onyx signet rings, Italian leather bracelets with sturdy-yet-refined hardware, and chain necklaces in gold vermeil and sterling silver. We love the use of stones like lapis and agate and the website’s build your own necklace feature, which allows you to choose the chain you’d like along with four pendants for a personalized look.

Average price point: $300 to $50,000 | Return policy: 30 days | Repairs: Pricing upon evaluation

The popularity of American jewelry brand David Yurman—founded by husband and wife team David and Sybil Yurman—has endured since 1980, with the brand’s signature cable design continuing to grace the brand’s cuffs, necklaces and rings. Pieces often feature pave diamonds and incorporate gemstones such as topaz, citrine and amethyst. This timeless 4mm helix bracelet style will look stylish alone or as part of a larger stack.

Average price point: $250 to $3000 | Return policy: 15 days | Repairs: Complimentary one-time repair due to manufacturer’s issue in first six months; other repairs provided at customer’s expense

Jane Win—a favorite of celebrities including Gwyneth Paltrow and Jennifer Hudson— creates coin pendants with themes such as love, protection, peace and strength in a way that makes jewelry feel even more personal. You can choose from pendant designs with letters, zodiac symbols, birthstones and destinations, and some can even be engraved. This 1.2-inch disc is made from 14k gold and pink tourmaline is engraved with “love” on the back. Note that a chain is sold separately.